Privacy Policy

Our website address is:

This Privacy Notice explains in detail the types of personal data The Lost Girls (also referred hereafter as ‘we’, ‘us’, ‘our’) may collect about you when you interact with us. It also explain how we’ll store and handle that data, and keep it safe, ensuring your privacy is protected at all times.

We hope the information provided below will answer any questions you may have but if not, please do get in contact with us.

When Do We Collect Personal Data?

We believe it is important to let you know what information is collected from the site and why, and what we do with this information. 

We collect personal information about you in order to provide a personalised experience catered to you. This also allows us to alert you to administrational, service changes and for marketing purposes. We gather this information about you when you engage in the following ways:

  • You register an account with us or subscribe to our marketing channels

  • You sign up to competitions or special offers.

  • You interact with us online via social media, digital advertising on our or any other website where The Lost Girls is represented.

  • When you provide a testimonial or feedback or comment on blogs and articles that are represented by The Lost Girls.

  • You attend an event hosted by or partnered with The Lost Girls

  • When you contact us by any means with queries, complaints etc

  • When you contact any of The Lost Girls Team and ask to email you information about one of our services or events.

  • When you choose to complete any surveys, we send you.

When you register your personal information with The Lost Girls, you consent to the use of your personal data in line with the Lost Girls Privacy Policy.

If you are under the age of 16, you must inform a parent or guardian about our privacy policy and obtain their agreement to this privacy policy before using any of our online services, including, but not limited to, registration with Train Yard, subscribing to our newsletter or registering with us.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your Comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website. 


If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day. 

Embedded Content From Other Websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

What Personal Data Is Collected?

We’ll only ask for and use your personal data collected for recommending our services, content or events that may be of interest and to tailor your experience with us. Of course, it’s always your choice whether you share such details with us. We may collect and store information which includes, but is not limited to, the following information about you:

  • Your personal details: Title * Your Name * Delivery & Billing Address * Phone Number * E-mail Address (Collectively ‘Your Personal Data’)

  • For your security, we’ll also keep an encrypted record of your login password if you set up an account with us.

  • We collect notes from our conversations with you, details of any complaints or comments you make, details of purchases you made, content viewed or web pages you visit and how and when you contact us.

  • Payment card information. Your card details are encrypted on our site when orders are made  online.

  • To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country and telephone code where your computer is located, the web pages viewed during your visit, the advertisements you clicked on, and any search terms you entered.

  • Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.  

Who We Share Your Data With

The Lost Girls want to give you the best possible customer service experience. The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service. ‘Your Personal Data’ enables us to provide the following;

  • To process any purchases that you make by using our website. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations.

  • For example, your details need to be used by The Lost Girls to process your purchases that you order, and we need to keep your details for a reasonable period afterwards in order to fulfil any contractual obligations such as refunds and exchanges.

  • A personalised service from us at The Lost Girls which targets information, services, content and offers relevant to you.

  • To alert you to any administrational, membership, content or service changes

  • For Marketing purposes such as competitions, promotions, or marketing events, etc.

  • To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond.

  • We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.

  • If you request a password reset, your IP address will be included in the reset email.
  • To process payments and to prevent fraudulent transactions.

  • With your consent, we will use your personal data, preferences and details of your transactions to keep you informed by email, web, text and telephone with relevant information including events, sales events, offers, competitions, current news and so on. Of course, you are free to opt out of hearing from us by any of these channels at any time.

  • To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice and legally required information relating to your purchases. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.

  • To administer any of our prize draws or competitions which you enter, based on your consent given at the time of entering.

  • To develop, test and improve the systems and services we provide to you. We’ll do this on the basis of our legitimate business interests.

  • To comply with our contractual or legal obligations to share data with law enforcement. In the event you do not wish for us to use ‘Your Personal Data’ for marketing purposes, please either:

  • Click on the ‘Unsubscribe’ link in the emails we have sent you (if any).

  • Contact The Lost Girls team via email requesting that you wish to be removed from our marketing database.

We will never collect personal data about you without your explicit consent. We will retain the data until the time at which you decide to ‘unsubscribe’ (as above). The Lost Girls will also conduct an annual review of all data held by the company and will remove any data no longer needed. You can check the information that we hold about you by e-mailing us at

We will provide this information within 30 calendar days of receipt of the information request. If you find any inaccuracies, we will delete or correct it promptly. The personal information which we hold will be held securely in accordance with our internal security policy and the law.

The Lost Girls will neither sell your personal data to third parties nor market it elsewhere. The employees of The Lost Girls are duty-bound to respect the confidentiality of your data. If you wish to discuss the personal data we hold about you or make a complaint, please email in the first instance so that we can investigate thoroughly. Should you find our response unsatisfactory, you can make a formal complaint with the Information Commissioner’s Office by calling 0303 123 1113.

How Long We Retain Your Data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

 For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information. 

What Rights You Have Over Your Data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where Your Data Is Sent

Visitor comments may be checked through an automated spam detection service.

Our Security Policy

To process any purchases online, we need your credit / debit card number and expiry date, plus any security details that the credit card processor may require. The Lost Girls employs trusted and reputable third-party hosting agents and payment providers to ensure the security of personal data. All credit card details that are given to us by you the customer are done so on a secure server using WooComerce in partner with Stripe. The transfer of the purchase details to a third party merchant account and are encapsulated using their encrypted and digitally-signed protocol. This uses a combination of standard methods to ensure that the information passed is secure and tamper-proof.

Please note, we do not store any financial information from you.

Changes to Our Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any material changes we may make to our Privacy Policy will be updated in our Privacy Policy section. Please review it occasionally to remain informed and updated.

Any Questions? We hope this Privacy Notice has been helpful in explaining the way we handle your personal data and your rights to control it.